Selected works of Leandro Senna

TEACHER´S SCOTCH WHISKY The redesign has preserved the main features of the old label.

A new positioning of the elements was suggested to give an aspect more classic and impressive packaging.
The chateau illustration is a true representation of Ardmore Distillery , located in Keith, Scotland.

The new shape of the bottle and the brand, designed by Design Bridge, are aligned globally. 2012 Graphic Design, Packaging
TURMIX • Cookies Cookies TURMIX has always used licensed characters on their packaging. For the redesign of packaging, an exclusive character was developed to build a closer relationship with the consumer, and add greater value to the brand.
After some studies, a superhero was chosen. VITO is an ordinary boy who gained special powers after contact with a magic star. He can give vitamin foods and encourages children to practice healthy habits such as outdoor activities and good nutrition.

He is always involved in great adventures with CAMÚ, his pet chameleon that changes color according to the food he is eating.

Sketches and illustrations by Carlos Sá. 2012 Character Design, Graphic Design, Packaging
Bob Dylan´s HAND LETTERING EXPERIENCE I´ve been thinking for a lot of time on doing a personal project where I could get out of the computer for a little bit, and have pleasure doing something handmade. Getting back to the basics.

Inspired by Bob Dylan´s Subterranean Homesick Blues video, where he flips cards with the lyrics as the song plays, I decided to recreate those cards with handmade type. I ended up doing all the lyrics, and not just some of the words, as Dylan did.

There are 66 cards done in one month during my spare time using only pencil, black tint pens and brushes. The challenge was not to use the computer, no retouching was allowed. Getting a letter wrong meant starting the page over.

I had a lot of fun doing this project, researching, practicing and getting deeper on typography.

There are some intentional misspellings and puns on the original song video, so I tried to keep that in a certain way.

You can watch the original movie here http://www.youtube.com/watch?v=FKfrjk6suAQ

Get in touch with some of my work visiting www.leandrosenna.com 2012 Calligraphy, Graphic Design, Typography
3rd STRAND 3rd Strand is a full service boutique video production house based in NYC, specializing in exceptional storytelling and advertising solutions for the jewelry industry.

The challenge was to create an emotional brand to attend the company´s expertise, and in the meantime suggest innovation, modernity and quality.

The solution was to use the number 3 as a strong symbol and offer a huge variation of colors, so the brand could be applied in any color based on your mood or suit the chromatic range of the media it needs to fit.

The shapes and gradients forming the number 3, give movement, depth and suggests a continuously evolution. The letters on the name were organised in 3 columns and 3 rows to reinforce the number 3 and give it a modern approach. 2012 Branding, Graphic Design
CARREFOUR PACKAGES . 2012 Graphic Design, Packaging
MAMMA d´ORO • Tomate Sauce . 2012 Graphic Design, Packaging
it´s Beautiful here Typeface I did to my friend, and photographer, Caitlin Beryl Warther.

You can check her awesome work at http://itsbeautifulhereberyl.tumblr.com 2013 Calligraphy, Graphic Design, Typography
PRODUCT CATALOG - Brinquedos Bandeirante Brinquedos Bandeirante, a brazilian toy factory is celebrating 60 years of foundation.
They wanna to make this a great opportunity to get closer to their consumers.

The Toy Factory concept , a happy and fun place, full of colors and friendly robots, was created for this special moment. The concept was applied in their product catalog, website and spread through the stores! 2012 Editorial Design, Graphic Design, Illustration
HEAD LINES Whats in your mind?

Everywhere we go, we are surrounded by people. In the market, bar, coffee shop or on the street. But as we get caught up in the speed of everyday life, we do not notice these people.

Who are they? What are their lives like? What are their fears and frustrations, what are their dreams and who are they love interests? There are many interesting characters out there - each one with their own story.

This artwork, through photos and handmade typography, imagines their inner thoughts of somebody based on details such as their clothing and accessories, their environment, what they are doing or their attitude.

work realised during the 2012 Summer Intensive Course at Parsons NY for QUOTE Magazine 2012 Calligraphy, Graphic Design, Typography
CEPÊRA • Branding and Packaging Architecture . 2012 Branding, Graphic Design, Packaging